All in Diversity

Who Sets the Standard for Diversity and Inclusion?

Standards abound in today’s world of sustainable business and social impact. Organic, Fair Trade, non-GMO, FSC, GOTS, OEKO-TEX, LEED, GRI, SASB, CDP. You get the picture. As we are learning, however, standards do not always prevent greenwashing nor unintended consequences. The same can be true when standards are placed on people.

Black Women Thriving, a recently published report from the diversity, equity and inclusion firm Every Level Leadership, repudiates traditional DEI efforts for not challenging the practices and beliefs that have been normalized by white-dominant culture and considered standard in workplaces across the United States.

What the Outdoors Industry Is Doing About America’s Changing Landscape

Daniela Lopez grew up in the Mission neighborhood of San Francisco, a concrete jungle worlds away from the lush green forests and smells of eucalyptus familiar to any wilderness hiker. While only miles from the nearest state and national parks, Lopez had never gone hiking or backpacking until the age of 14, when she joined a guided youth development backpacking trip that took her from the noisy city streets of San Francisco to the majestic shores of Big Sur.

That experience not only changed her view of the outdoors, but it also transformed her perception of what she was capable of achieving. Years later, Lopez now works with the organization that led her first excursion, the nonprofit Bay Area Wilderness Training, and takes city youth to the outdoors.

Lopez’ story reflects a growing trend in the engagement and mobilization to get diverse youth outdoors – a movement that the outdoor industry considers not only valuable, but necessary.