The annual SXSW Conference that sweeps through the city of Austin, Texas, each March has been described as the “world’s fair of the future.” Presenting an eclectic mix of creative innovations spanning film, music, and technology from around the globe, the festival provides a glimpse into the pioneering ideas — from VR/AR to startup and tech creations — that are shaping today’s and tomorrow’s world. This year, celebrating its 25th anniversary, SXSW 2018 also marked the launch of an expanded social impact program that was not only contained within its dedicated conference track, but permeated conversation across the festival’s 24 wide-ranging tracks. Here are my top takeaways for conscious business leaders from the social impact conversation at SXSW 2018: