Ask anyone who has children or has spent time around young ones, and they’ll tell you that kids love to remember random facts. That’s why it’s perfect that Levis Strauss & Co. has partnered with Project WET Foundation to develop custom water education curriculum and train Levi’s employees to teach young students about water conservation – a pilot program which employee volunteers kicked off last week as part of the company’s Community Day.

Called “water ambassadors,” LS&Co. employees from San Francisco, Shanghai and Singapore were trained by Project WET to go into classrooms and teach students around the world about their water footprints, all while promoting water literacy and awareness.